Augmented Reality: Coming to a Store Near You?
By Cameron Abbott, Warwick Anderson and Georgia Mills
Recent moves from PayPal and Target have brought fresh attention to the use of augmented reality (AR) in commercial settings. The technology remains in its infant stage but the revival of PayPal’s patent for payment-enabled AR glasses has some analysts wondering how close the technology is to becoming the mainstream.
The software described in the patent would give consumers with the glasses access to product and purchasing data simply by looking at an item on a store shelf.