The Long and Winding Road: Navigating Fintech and Crypto App Approvals by the Apple Store
By: Andrew Hinkes and Judie Rinearson
Much has been written about the effort it takes to have a new app approved by the Apple App Store. With good reason, Apple’s strict approval process ensures quality and maintains the standards of its ecosystem. As Apple itself reports, in 2023 it “rejected more than 1.7 million app submissions for failing to meet the App Store’s stringent standards for privacy, security, and content.”1 An article from Decode about the top reasons for an Apple rejection2 included the usual tech-related problems: The app is low quality; there are broken links; lots of bugs and crashes; etc.
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